Here, kids make the rules.
New copy:
“If you say it’s bedtime at Soda Pop Seas tower, we feed you to a big squid!”
-Mighty Mikey, tyrant knight
In situ:
Aquarium
Aquarium store
The deep end of the pool
Target, near the bath supplies
New copy:
“My robot snail eats toys on the floor so I don’t have to pick them up!”
-Ava, insect mechanic
In situ:
Outside a zoo
Toy store
Auto shop
New copy:
“My Milky Way ice cream truck turns stinky broccoli into ice cream!”
-Gabe, intergalactic treats vendor
In situ:
School cafeteria
Auto shop
DMV
Grocery store
New copy:
“No little brothers can ride Sky Elevator until they make my bed!”
-Ethan, forever emperor of Ethantopia
Illustrated element:
Bird and cloud
In situ:
Vertical banner ad, implies distance above that sky elevator could go.
New copy:
“Can’t pogo kite to school because the wind is blowing the other direction. Oh well!”
-Olivia, windhopper
Illustrated element:
Wind lines (The copy could travel behind the kite pilot along the wind lines.)
In situ:
The pogo-kite one might fit well as a horizontal banner ad (on a YouTube kid’s video?) because the horizontal space can be used to show wind lines and imply the pogo kite is traveling.
New copy:
“This magic cage is for werewolves, werehamsters, and wereteachers!”
-Sarah, monster wrangler
Illustrated element:
Eyes glaring in the background
In situ:
Outside a school
Pet store
New copy:
“No adults on the Neverland construction equipment!”
-Henry, foremankid
Illustrated element:
Hazard sign
In situ:
In or near a Lowe’s, Home Depot, Ace Hardware, etc.
New copy:
“I’ll just fly!”
-Mia, backseat pilot
Illustrated element:
Maybe the road that the Lego truck is on?
In situ:
Billboard on highway
New copy:
“I’m sailing away from bathtime!”
-Willow, explorer of the Bigtub Ocean
Illustrated element:
A rubber ducky floating in open seas
In situ:
Bath supplies section of a store
New copy:
“My slugdragon makes going outside scary, so everyone gets unlimited screen time inside!”
-Luca, scream-time enforcer
Illustrated element:
Stick figure running away
In situ:
In Roblox
New copy:
“The choctopus cleans chocolate so it’s good for teeth!”
-Leo, squidodontist
Illustrated element:
Suds and sparks flying up from where the tentacles meet the chocolate
In situ:
Outside a dentist office
New copy:
“Doctor’s office walls can’t contain me!”
-Charlotte the Unstoppable
Illustrated element:
Busted hole in a wall behind the hovercraft. (And maybe a stethoscope on the ground if it doesn’t look too cluttered)
In situ:
Outside a doctor’s office