Activation
A group of little leaguers at an MLB game are invited down to the field, where they’re met by their heroes, who give each kid a pro-style baseball card… with the kid’s own face on it. Then the kids’ favorite MLB players flip the script by asking the kids for their autographs.
To extend the dream to all kids, the Wilson site allows parents to create a pro-style baseball card that features their own child. And a physical version of the card they design is sent with any glove or bat they order.